Bharti AXA Life Insurance is a joint venture between Bharti, one of India’s leading business groups with interests in telecom, agro business and retail, and AXA, world leader in financial protection and wealth management.The Dedupe Lead Tracking System is an Intranet application developed and deployed for the Marketing team.

Insurance Companies procure huge amount of data in form of leads from the local markets for business needs. Efficient management of the leads is the most critical aspect for business development. This application was developed to help reduce the delay in data scrutiny with secure and efficient storage. The application was developed as per the user requirements and has the following major capabilities: